Open to work
Director of Design, Lead Product Designer, Principal Product Designer, Lead Interaction Designer & Product Design Manager
About Me
Drawing inspiration from the words of Steve Jobs, who famously stated, 'Design is not just what it looks like and feels like. Design is how it works.' With this philosophy in mind, I bring over 8 years of experience crafting user-centric experiences for diverse audiences, with a specialization in Fintech design.
Projects
Enabling Singapore SMEs to have a business account in under 15 minutes
How we revamped the onboarding experience and cut down on lengthy paperwork to enable Singapore-based SMEs to open a fully KYC compliant account in under 15 minutes!
Scaling Success: Setting up Solid fi's Design System & Team from Seed to $63M Series B
Solid offers the complete back-end and front-end infrastructure to spin up FinTech products quickly – think of Solid as AWS for FinTech, or simply FinTech-as-a-service!
Helping Jupiter launch the first NPCI Certified BNPL app in India
Leading the Product Design Team for the credit side of Jupiter - Jupiter Edge, Jupiter Edge was the fastest payment app in the market. Unfortunately, the app is no longer operational due to an RBI circular.
Just Dekho: Empowering Viewers with Personalized OTT Content Recommendations
Developed an impactful OTT app and leveraged a user-centric approach to optimize user experience, resulting in an impressive rise from 1,000 to 1 million app downloads.
Experience
Validus
Lead Product Designer
Leading a team for a bank that has dispersed 1.6 billion in SME loans and running Citibank SME in Singapore and running neo banking for 4 countries. I am currently heading the design efforts for Validus's Neobank and am tasked with providing the best end-to-end consumer-facing experience for Singapore-based SMEs.
Jupiter
Lead Product Designer
At Jupiter Edge, I am not just building India’s first NPCI and fastest UPI payments app but also challenging myself - can payments be made fun? Jupiter Edge is brought to you by [Jupiter.money](http://jupiter.money/) - a new-age personalized mobile-first, AI-based digital banking platform.
Solidfi
Lead Product Designer
Over the course of my tenure, I've set up the design culture and design system at Solid and scaled it to a strong design team with multiple disciplines (Senior & Junior Product, Brand, Visual Designers) for Solid's Fin-tech platformI worked with multiple teams pushing Fintech products.
Zapr Media Labs
Senior Product Designer
Improved user experience which led to app downloads increasing from 1000 users to 1 Million Users. Worked on the User Experience and Visual Design from the ground up including Product Architecture, Road-mapping, Product Design, User Research for OTT content recommendation apps.